Robin Speculand is founder and CEO of Bridges Business Consultancy Int., a global business consultancy specializing in strategy implementation. Widely acknowledged as a thought leader in strategy implementation, he has written the best-selling book Bricks to Bridges-Make Your Strategy Come Alive, which sets the benchmark for new thinking in this field. Robin's pioneering work in strategy implementation has been featured in international media, including BBC Global, CNBC and Financial Times. Referred to as the "Master of Strategy Implementation" by industry peers, he has become a known expert at key strategy and international business forums. Robin founded Bridges at the turn of the millennium as a response to his frustration at watching implementations repeatedly fail. Since Bridges first assisted Singapore Airlines in 2000, it has helped dozens of governments, multinational corporations, and local organizations across five continents successfully execute their business strategies. He perfected his strategy implementation techniques in client organizations and at Citigroup in his role as regional vice president, Corporate Bank, Asia Pacific. Robin's work has led to the development of several proprietary tools that support his implementation process. They include the Implementation CompassTM, a framework that identifies actions in eight critical areas for successful implementation. He is a founding member of the Asia Speakers Association and outside of work, he is a diehard triathlon and ironman athlete.