Sophie's first job was as a beauty writer on a women's magazine, and since then her career has spanned journalism, cosmetic brand development, marketing and advertising as well as her own business styling private and corporate events. She lives in London with her husband Simon, and their children, Ollie, 15 and Honor, 13. Holly started working for an advertising agency at the age of 17, quickly landing a full-time job with them and working with Sophie for the first time. While selling ad space in magazine publishing she saw the opportunity to provide a new route to market for individual designer-makers. She lives in London with her partner Frank, and their son Harry, who is seven.