STUART CRAINER and DES DEARLOVE have been covering the business scene for more than twenty years. They are founders of the media content, concepts and consulting firm, Suntop Media. STUART CRAINER is the author of numerous books on business, including The Financial Times Handbook of Management, The Ultimate Business Library and The Tom Peters Phenomenon. DES DEARLOVE writes regularly for the Times. the American Management Review and Human Resources. He is the author of number of books on management best practice, including The Ultimate Book of Business Thinking and Business the Bill Gates Way. Crainer and Dearlove are co-authors of The Ultimate Book of Business Brands.