Wolf Lieser discovered digital art at a beach in Florida in 1987. The American artist Laurence Gartel showed him graphic art, which he had created on his Commodore computer and printed out with a color printer. From this moment on, Lieser was enthralled by this young, technically and socially ambitious art form. He founded the Digital Art Museum as an online-gallery in 1998, opened one of the first galleries for digital art worldwide in London in 1999, and has run the DAM in Berlin since 2003. In 2010, a DAM branch was opened in Cologne. The bi-annual dam digital art award for outstanding artistic achievement in digital art exists since 2005.