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Internet Marketing in Hospitality By Barbara H. Cox

Internet Marketing in Hospitality by Barbara H. Cox

Condition - Very Good
$24.99
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Summary

A resource for effectively using the Internet as a marketing tool, this comprehensive resource provides principles for website and e-mail marketing, offers practical examples and outlines techniques for helping visitors find and return to a given website.

Internet Marketing in Hospitality Summary

Internet Marketing in Hospitality by Barbara H. Cox

For Hospitality Marketing courses.

Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.

Table of Contents

I. HOSPITALITY ON THE INTERNET.

1. Hospitality Industry-Types of Businesses, Types of Sites.

II. CREATING AND BUILDING AN INTERNET PRESENCE.

2. Standing Out From the Crowd: Positioning, Audience and Goals.
3. Website Content.
4. Site Appearance and Organization (AKA "Look n Feel").
5. Online Reservations and Other Interactive Functions.

III. GETTING FOUND.

6. Portals, Search Engines, Directories, and Other Places to be Found.
7. Internet Advertising of Your Website.
8. Promotion (On the Net and Off) and Print/Media Advertising.

IV. E-MAIL MARKETING.

9. Marketing by E-Mail.
10. E-Mail Mechanics.
11. Writing E-Mail (With Sample E-Mail Messages).

V. APPENDICES.

Glossary.
Resources on the Web for Hospitality Marketing.

Additional information

GOR006083755
9780130984753
0130984752
Internet Marketing in Hospitality by Barbara H. Cox
Used - Very Good
Paperback
Pearson Education (US)
2004-02-06
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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