For Hospitality Marketing courses.
Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.
I. HOSPITALITY ON THE INTERNET.1. Hospitality Industry-Types of Businesses, Types of Sites.
II. CREATING AND BUILDING AN INTERNET PRESENCE.2. Standing Out From the Crowd: Positioning, Audience and Goals.
III. GETTING FOUND.6. Portals, Search Engines, Directories, and Other Places to be Found.
IV. E-MAIL MARKETING.9. Marketing by E-Mail.