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Children as Consumers By Barrie Gunter

Children as Consumers
by Barrie Gunter

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The children's and teenagers' market has grown dramatically and become more significant in the last few years. This book looks at the stages of consumer development, the things young people buy and their response to the advertising they see.
5 in stock

Children as Consumers Summary

Children as Consumers: A Psychological Analysis of the Young People's Market by Barrie Gunter

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

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Table of Contents

Preface 1. The Importance of the Children's Market 2. Socialization of Child Consumers 3. What Do Children Consume? 4. Children's Use and Understanding of Money 5. Advertising and Children: Attention, Awareness and Understanding 6. Advertising and Children: Influences and Effects 7. Reaching Child Consumers 8. Protecting Child Consumers [References / Author Index / Subject Index]

Additional information

Children as Consumers: A Psychological Analysis of the Young People's Market by Barrie Gunter
Barrie Gunter
International Series in Social Psychology
Used - Very Good
Taylor & Francis Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.