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Retail Management By Barry R. Berman

Retail Management
by Barry R. Berman

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$20.99
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For courses in Retailing and Retail Management.

Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.

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Retail Management Summary


Retail Management: A Strategic Approach: United States Edition by Barry R. Berman

Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.

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About Barry R. Berman


ABOUT THE AUTHORS

Barry Berman (Ph.D. in Business with majors in Marketing and Behavioral Science) is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the director of Hofstra's Executive MBA program. Joel R. Evans (Ph.D. in Business with majors in Marketing and Public Policy) is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the coordinator for Hofstra's Master of Science programs in Marketing and Marketing Research.

While at Hofstra, each has been honored as a faculty inductee in Beta Gamma Sigma honor society, received multiple Dean's Awards for service, and been selected as the Teacher of the Year by the Hofstra M.B.A. Association. For several years, Drs. Berman and Evans were co-directors of Hofstra's Retail Management Institute and Business Research Institute. Both regularly teach undergraduate and graduate courses to a wide range of students.

Barry Berman and Joel R. Evans have worked together for nearly 30 years in co-authoring several best-selling texts, including Retail Management: A Strategic Approach, Tenth Edition. They have also consulted for a variety of clients, from "mom-and-pop" retailers to Fortune 500 companies. They are co-founders of the American Marketing Association's Special Interest Group in Retailing and Retail Management. They have co-chaired the Academy of Marketing Science/American Collegiate Retailing Association's triennial conference. They have been featured speakers at the annual meeting of the National Retail Federation, the world's largest retailing trade association. Each has a chapter on retailing in Dartnell'sMarketing Manager's Handbook.

Barry and Joel are both active Web practitioners (and surfers), and they have written and developed all of the content for the comprehensive, interactive Web site that accompanies Retail Management. (www.prenhall.com/bermanevans). They may be reached through the Web site or by writing to mktbxb@Hofstra.edu (Barry Berman) and mktjre@Hofstra.edu (Joel R. Evans).

Table of Contents


Part One: An Overview of Strategic Retail Management

1. An Introduction to Retailing

2. Building and Sustaining Relationships in Retailing

3. Strategic Planning in Retailing

Part Two: Situation Analysis

4. Retail Institutions by Ownership

5. Retail Institutions by Store-Based Strategy Mix

6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Part Three: Targeting Customers and Gathering Information

7. Identifying and Understanding Consumers

8. Information Gathering and Processing in Retailing

Part Four: Choosing a Store Location

9. Trading-Area Analysis

10. Site Selection

Part Five: Managing a Retail Business

11. Retail Organization and Human Resource Management

12. Operations Management: Financial Dimensions

13. Operations Management: Operational Dimensions

Part Six: Merchandise Management and Pricing

14. Developing Merchandise Plans

15. Implementing Merchandise Plans

16. Financial Merchandise Management

17. Pricing in Retailing

Part Seven: Communicating with the Customer

18. Establishing and Maintaining a Retail Image

19. Promotional Strategy

Part Eight: Putting It All Together

20. Integrating and Controlling the Retail Strategy

Appendixes

A. Careers in Retailing

B. About the Web Site That Accompanies Retail Management (www.prenhall.com/bermanevans)

C. Glossary

Name Index

Subject Index

Additional information

GOR003013845
Retail Management: A Strategic Approach: United States Edition by Barry R. Berman
Barry R. Berman
Used - Good
Hardback
Pearson Education (US)
2006-03-22
704
0131870165
9780131870161
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.