The success of any organisation hinges on effective communication. Essential for implementing marketing, sales and management techniques, not to mention clinching deals, it is an vital skill for all. Fully revised and updated, this new edition gives comprehensive insights into how to become an effective communicator. Dealing with written and oral skills, this book includes fresh material on high-tech communications, public relations and training methods, making it a valuable resource for anyone looking to develop their all-round performance. Each topic is examined in depth whether communicating: face to face, telephone/spoken word, via new technology: fax/e-mail, using written communication.