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Strategy By Bob De Wit

Strategy: Process, Content, Context by Bob De Wit

Condition - Very Good
$37.99
7 in stock

Strategy: Process, Content, Context Summary

Strategy: Process, Content, Context by Bob De Wit

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

Table of Contents

1.

Additional information

GOR001465703
9781861529640
1861529643
Strategy: Process, Content, Context by Bob De Wit
Used - Very Good
Paperback
Cengage Learning EMEA
2003-12-18
984
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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