Provides product managers, project managers and team leaders with an overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, and develop the marketing plan.
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
Part I Overview and Opportunity Identification/SelectionChapter 1 The MenuChapter 2 The New Products ProcessChapter 3 Opportunity Identification and Selection: Strategic Planning for New ProductsPart II Concept GenerationChapter 4 Preparation and AlternativesChapter 5 Problem-Based Ideation: Finding and Solving Customers' ProblemsChapter 6 Analytical Attribute Approaches: Introduction and Perceptual MappingChapter 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative TechniquesPart III Concept/Project EvaluationChapter 8 The Concept Evaluation SystemChapter 9 Concept TestingChapter 10 The Full ScreenChapter 11 Sales Forecasting and Financial AnalysisChapter 12 Product ProtocolPart IV DevelopmentChapter 13 DesignChapter 14 Development Team ManagementChapter 15 Product Use TestingPart V LaunchChapter 16 Strategic Launch PlanningChapter 17 Implementation of the Strategic PlanChapter 18 Market TestingChapter 19 Launch ManagementChapter 21 Public Policy IssuesBibliographyAppendix A Sources of Ideas Already GeneratedAppendix B Other Techniques of Concept GenerationAppendix C Small's Idea Stimulator ChecklistAppendix D The Marketing PlanAppendix E Guidelines for Evaluating a New Products Program
New Products Management by C. Merle Crawford
C. Merle Crawford
Used - Good
McGraw-Hill Education - Europe
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.