New Products Management

by C. Merle Crawford

New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Part I Overview and Opportunity Identification/SelectionChapter 1 The MenuChapter 2 The New Products ProcessChapter 3 Opportunity Identification and Selection: Strategic Planning for New ProductsPart II Concept GenerationChapter 4 Preparation and AlternativesChapter 5 Problem-Based Ideation: Finding and Solving Customers' ProblemsChapter 6 Analytical Attribute Approaches: Introduction and Perceptual MappingChapter 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative TechniquesPart III Concept/Project EvaluationChapter 8 The Concept Evaluation SystemChapter 9 Concept TestingChapter 10 The Full ScreenChapter 11 Sales Forecasting and Financial AnalysisChapter 12 Product ProtocolPart IV DevelopmentChapter 13 DesignChapter 14 Development Team ManagementChapter 15 Product Use TestingPart V LaunchChapter 16 Strategic Launch PlanningChapter 17 Implementation of the Strategic PlanChapter 18 Market TestingChapter 19 Launch ManagementChapter 21 Public Policy IssuesBibliographyAppendix A Sources of Ideas Already GeneratedAppendix B Other Techniques of Concept GenerationAppendix C Small's Idea Stimulator ChecklistAppendix D The Marketing PlanAppendix E Guidelines for Evaluating a New Products Program