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Producing Successful Magazines By Carol Harris

Producing Successful Magazines by Carol Harris

Condition - Very Good
$17.49
Only 3 left

Summary

Carol Harris presents great ideas, practical help and straightforward guidance for anyone planning their own publication. The text covers newspapers, magazines, journals, newsletters, reports, information sheets, e-zines and electronic newsletters.

Producing Successful Magazines Summary

Producing Successful Magazines by Carol Harris

This book will:

Help you learn about printed and electronic publication.

Help you choose what kind of publication is right for you.

Show you how to set up and run a magazine or newsletter.

Explain how to attract articles and paying advertisements.

Train you in interviewing and writing.

Provide additional contacts and resources.

About Carol Harris

Carol Harris has produced magazines and newsletters for a wide range of organisations and is currently the publisher and editor of Effective Consulting magazine. She also trains and coaches people in personal and business skills.

Table of Contents

1. Identifying your audience; 2. Principles, values and ethics; 3. Producing a business plan; 4. Carrying out research; 5. Deciding on the style, frequency, format and design of your magazine; 6. Editorial; 7. Selecting and organising topics and items; 8. Getting contributions; 9. Writing, interviewing and proofreading skills; 10. Sales, advertising and sponsorship; 11. Guidance to contributors and advertisers; 12. Production; 13. Equipment and resources; 14. Distribution; 15. Project management; 16. Publicity; 17. Reader surveys; 18. Ensuring quality and dealing with problems; 19. Newsletters; 20. Electronic publications; 21. Additional items; 22. Summary of key points and action planning; Appendices; 1. Glossary; 2. Resources list; 3. Guidance to contributors; 4. Terms and conditions of advertising; 5. Setting up a web site and electronic discussion group; 6. Projects on magazine production for schools and colleges; 7. Sample press release

Additional information

GOR001966884
Producing Successful Magazines by Carol Harris
Used - Very Good
Paperback
Little, Brown Book Group
2004-06-25
192
1857039645
9781857039641
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Producing Successful Magazines