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Public Relations Carolyn Mae Kim

Public Relations By Carolyn Mae Kim

Public Relations by Carolyn Mae Kim


$104.29
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Summary

Public Relations: Competencies and Practice focuses on the required competencies expected of public relations into specific sectors of practice. The book offers students competency and practice focused content from top PR experts and incorporates interviews from professionals to show students how to apply competencies.

Public Relations Summary

Public Relations: Competencies and Practice by Carolyn Mae Kim

Competency based which matches the recently revised accreditation in public relations examination (APR), the launching in the certificate of principles in public relations, the efforts by the Page Center for Integrity in Public Communication to build an ethics curriculum, the on Commission on Public Relations Education and the Plank Center for Leadership in Public Relations.

Practically focused to help students learn what they need based on the specific sector in which they plan to work.

Each chapter is written by well-versed and respected PR professionals with relevant experience in the industry they're writing on.

Along with the subject matter experts, each chapter will have an interview from a professional in the field for students to review. The competency chapters will have professionals addressing the role and need for that competency among practitioners while the practice based chapters will focus on daily realities and tips on entering the sector.

Public Relations Reviews

This book provides important insights and actionable ideas for the individual practitioner. [... It] effectively employs multiple authors using a consistent framework to deliver a rich, thought-provoking and ultimately digestible survey of contemporary practice. It is easy to imagine undergraduate students and emerging professionals diving into the various sections of this book for insights and ideas. Instructors will certainly appreciate that this book includes examples of a syllabus, midterm and final project, as well as discussion questions.

David Remund, Ph.D., APR, Fellow PRSA for Journal of Public Relations Education, 7(3), 219-223.

Ranked one of the best new PR books to read in 2020 by BookAuthority.


This book provides important insights and actionable ideas for the individual practitioner. [... It] effectively employs multiple authors using a consistent framework to deliver a rich, thought-provoking and ultimately digestible survey of contemporary practice. It is easy to imagine undergraduate students and emerging professionals diving into the various sections of this book for insights and ideas. Instructors will certainly appreciate that this book includes examples of a syllabus, midterm and final project, as well as discussion questions.

David Remund, Ph.D., APR, Fellow PRSA for Journal of Public Relations Education, 7(3), 219-223.

Ranked one of the best new PR books to read in 2020 by BookAuthority.

About Carolyn Mae Kim

Carolyn Mae Kim is an Associate Professor of Public Relations at Biola University. Her research specialties include credibility, digital strategy, media ecology, and public relations education.

Table of Contents

Table of Content

1. Introduction

By Carolyn Mae Kim, Ph.D., APR

2. Leadership

By Bruce K. Berger, Ph.D.

3. Diversity and Inclusion:A Core Public Relations Mandate

By Dean E. Mundy, Ph.D.

4. Practicing Public Relations Across Cultures: The Value of Intercultural Communication Competence

By Nilanjana R. Bardhan, Ph.D.

5. Public Relations Ethics: Responsibilities & Necessary Skills

By Marlene S. Neill, Ph.D., APR

6. Business Literacy: Thoughtful Awareness and Insightful Action in a Changing Workplace

By Douglas J. Swanson, Ed.D, APR

7. Content Creation in Public Relations

By Burghardt Tenderich, Ph.D.

8. Legal Considerations in Public Relations

By Karla K. Gower, Ph.D.

9. Measurement and Evaluation in Public Relations

By Linjuan Rita Men, Ph.D., Katy Robinson, and Patrick Thelen

10. Crisis Management

By Timothy Coombs, Ph.D. and Rebecca Costantini

11. Stewardship

By Geah Pressgrove, Ph.D. and Virginia S. Harrison

12. Social Media in Public Relations

By Karen Freberg, Ph.D.

13. Work-Life Balance

By Hongmei Shen, Ph.D., APR

14. Internal Communication

By Tina McCorkindale, Ph.D., APR

15. Healthcare Communication: A Growing Area of Public Relations

By Brooke W. McKeever, Ph.D., and Minhee Choi

16. The Challenges and Opportunities in Sports Public Relations

By Duncan Koerber, Ph.D.

17. Entertainment Public Relations

By Trayce Billingsly Leak, Ph.D. and Natalie T. J. Tindall, Ph.D.

18. Financial Communications and Investor Relations: Speaking and Translating the Language (and Issues) of Business and Finance

By Matthew W. Ragas, Ph.D.

19. Nonprofit Public Relations: Contributing to Social Good

By Carolyn Mae Kim, Ph.D., APR

20. Public Relations in the Political World

By Jason Mollica

21. Corporate and Agency Public Relations

By Michael B. Goodman, Ph.D.

22. Media Relations

By Emily S. Kinsky, Ph.D.

Additional information

NLS9781138552340
9781138552340
1138552348
Public Relations: Competencies and Practice by Carolyn Mae Kim
New
Paperback
Taylor & Francis Ltd
2019-02-20
318
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Public Relations