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Procter and Gamble: 99 Principles of Success: 99 Principles and Practices of Procter and Gamble's Success By Charles Decker

Procter and Gamble: 99 Principles of Success: 99 Principles and Practices of Procter and Gamble's Success
by Charles Decker

Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. The text presents marketing, career development and business management principles in bite-sized "lessons".
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Procter and Gamble: 99 Principles of Success: 99 Principles and Practices of Procter and Gamble's Success Summary


Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.

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Additional information

Sku
GOR000889449
Title
Procter and Gamble: 99 Principles of Success: 99 Principles and Practices of Procter and Gamble's Success
Author
Condition
Very Good
Binding type
Hardback
Publisher
HarperCollins Publishers
Year published
Number of pages
256
ISBN 10
0002559102
ISBN 13
9780002559102
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.