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The Impact Equation By Chris Brogan

The Impact Equation by Chris Brogan

Condition - Very Good
$15.99
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Summary

Shows that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. This volume gives you the tools to guarantee your message will be heard.

The Impact Equation Summary

The Impact Equation: Are You Making Things Happen or Just Making Noise? by Chris Brogan

Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay.

What can the IMPACT EQUATION do for you?

IMPACT = C x (R+E+A+T+E)

Contrast: Does your idea stand out?
Reach: How many people do you connect to?
Exposure: How often does your audience hear from you?
Articulation: Is your idea clear enough?
Trust: Do people believe you?
Echo: Does your idea connect to your audience?

When Chris Brogan and Julien Smith wrote their bestseller Trust Agents, being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise.

In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more.

As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.

The Impact Equation will give you the tools to guarantee your message will be heard.


'Their advice on the importance of being able to write to make a splash online is solid...when it comes to building a brand online Brogan and Smith have been there and done that' -The Financial Times

Chris Brogan and Julien Smith are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.

The Impact Equation Reviews

Their advice on the importance of being able to write to make a splash online is solid...when it comes to building a brand online Brogan and Smith have been there and done that. * The Financial Times *

About Chris Brogan

Chris Brogan and Julien Smith are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.

Additional information

GOR005192450
The Impact Equation: Are You Making Things Happen or Just Making Noise? by Chris Brogan
Used - Very Good
Paperback
Penguin Books Ltd
2004-09-13
288
0670922404
9780670922406
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Impact Equation