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Sales On A Beermat Chris West

Sales On A Beermat By Chris West

Sales On A Beermat by Chris West


$11.99
Condition - Very Good
Only 1 left

Summary

Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest.

Sales On A Beermat Summary

Sales On A Beermat by Chris West

Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. Sales on a Beermat, by the team that bought you The Boardroom Entrepreneur, is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation. Sales on a Beermat is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, who is determined to make it a key part of their business' strategy.

Sales On A Beermat Reviews

"A rattling good plot... it doesn't stop running until the final page by which time you will be breathless" * Esquire *

About Chris West

Mike Southon is co-founder of Beermat.biz, which helps entrepreneurs and fast-growing companies around the world. He is a Visiting Fellow in Enterprise and Entrepreneurship at London South Bank University, and a Fellow of the Professional Speakers Association. He writes a weekly column 'My Business' for the Financial Times every Saturday. Mike co-founded The Instruction Set in 1984, which grew to 150 people in 5 years before being sold to Hoskyns Group. He was responsible for all sales and marketing. He has since been involved in 17 start-ups.In 2002 he co-authored the bestselling The Beermat Entrepreneur. He can be contacted at [email protected] Chris West is a professional writer, with a background in marketing and PR. He has written fiction and books on business, personal development, writing good English and travel. He is co-author of The Beermat Entrepreneur and of the other Beermat guides, and sole author of Marketing on a Beermat.

Additional information

GOR002679173
9781847940063
1847940064
Sales On A Beermat by Chris West
Used - Very Good
Paperback
Cornerstone
2008-08-07
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Sales On A Beermat