Enduring Success investigates a key question in business today: how can companies succeed over time? Based on a six-year study of some of Europe's oldest and most stellar companies, targeting nine that have survived for more than 100 years, it analyses why these companies have significantly outperformed the market over the past fifty years and reveals the secrets of enduring greatness. Half of the Fortune Global 500 companies that are 100 years old or older can be found in Europe, as can 72 of the 100 oldest family businesses in the world. Enduring Success investigates the strategies that they have implemented and the nature of the leadership of these organizations, revealing that the greatest companies adapt to a constantly changing environment. Enduring Success provides practical advice grounded in research and best practice for business leaders who can learn from the history of some of the world's greatest institutions including AEG, Allianz, Ciments Francais, Ericsson, Glaxo, HSBC, Lafarge, Legal & General, Nokia, Munich Re, Shell, Prudential, and Siemens.