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Marketing Research in Ireland By Christine Domegan

Marketing Research in Ireland by Christine Domegan

Condition - Very Good
$36.99
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Summary

Completely updated, covering the theory and practice of Marketing Research in Ireland, with a more detailed secondary sources of data chapter and special focus on technological developments.

Marketing Research in Ireland Summary

Marketing Research in Ireland: Theory and Practice by Christine Domegan

Offers Irish material with all new case studies, examples, facts and figures A unique Irish third-level Marketing Research textbook with a strong theoretical, applied and managerial orientation Exercises, assignments, diagrams and illustrations facilitate active student learning Suitable for students on undergraduate, postgraduate and professional courses.

About Christine Domegan

Christine Domegan BComm, MBS, PhD, lectures in Marketing Research in the National University of Ireland, Galway, and conducts research in the US, Canada and Europe. Declan Fleming BComm, MBS, Programme Director and Lecturer at the National University of Ireland, Galway and is completing a PhD at Manchester School of Management, UMIST.

Table of Contents

Part 1: Introduction to Marketing Research 1. Marketing Research Introduced 2. The Marketing Research Process 3. Problem Definition and Research Design Part 2: Data Collection Methods 4. Secondary Sources of Data 5. Focus Groups, In-depth Interviews and Projective Techniques 6. Surveys, Observations and Panels 7. Experimentation Part 3: Data Collection and Acquisition 8. Questionnaire Design and Field Work 9. Measurement Concepts and Attitude Scales 10. The Sampling Process 11. Sample Size Determination Part 4: Data Analysis and Presentation 12. Data Preparation and Processing 13. Fundamental Data Analysis 14. Multivariate Data Analysis 15. Communication of Research Findings, Report Writing and Presentation Appendices References Index

Additional information

GOR003477244
9780717134892
071713489X
Marketing Research in Ireland: Theory and Practice by Christine Domegan
Used - Very Good
Paperback
Gill
2003-03-31
576
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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