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Microstyle Christopher Johnson

Microstyle By Christopher Johnson

Microstyle by Christopher Johnson


$17.99
Condition - Very Good
Only 2 left

Summary

A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.-New York Times

Microstyle Summary

Microstyle: The Art of Writing Little by Christopher Johnson

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Microstyle Reviews

With advice for writing compelling blogs, pitches, ads, slogans, and social-media postings, Johnson's sophisticated, richly referenced, and example-filled microstyle guide is distinctive, instructive, enjoyable, and inspiring. Makes accessible a number of ideas that ... most of us need to learn if we are going to thrive as writers in the 21st century.

About Christopher Johnson

Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.

Additional information

GOR006712918
9780393341812
039334181X
Microstyle: The Art of Writing Little by Christopher Johnson
Used - Very Good
Paperback
WW Norton & Co
20120824
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Microstyle