But how has he kept his appeal all these years? He has succeeded in a world fuelled by drink, sex and drugs, but he is perennially attractive without any of those things that keep other singers profiles high. Now, working with the highly acclaimed biographer and journalist, Penny Junor, Cliff is going to talk freely and frankly, about what it is like to be Cliff. Inspirational, hugely talented, friend to other household names, his story is extraordinary. And this book is extraordinary packed with hitherto-unseen pictures, fascinating memorabilia and a host of unique visual memories it is a book to read and treasure for the next 50 years.