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The Hard Sell By Colin Clark

The Hard Sell
by Colin Clark

In Stock
$16.99
+10% GST
Street traders use some of the oldest and most successful selling techniques. This book analyzes the reasons for their success, and shows how people involved in selling or marketing can benefit from their skills.
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The Hard Sell Summary


The Hard Sell: The Art of Street-wise Selling by Colin Clark

Street traders use some of the oldest and most successful selling techniques. This book analyzes the reasons for their success, and shows how people involved in selling or marketing can benefit from their skills. Street sellers use rhetoric skillfully, dealing directly and at a personal level with their customers. Their skills, at attracting an audience, demonstrating their goods, building up customers' perceptions of the value of these goods, encouraging people to purchase, and coping with trouble-makers, are needed by business people at every level on a daily basis. Using real-life examples of "pitching" routines, the authors illustrate how these techniques can work in a wide range of contexts: from sophisticated negotiating to high-street retailing. This book should be of interest to businesspeople, advertisers, marketeers, and those in sales.

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Additional information

GOR001428870
The Hard Sell: The Art of Street-wise Selling by Colin Clark
Colin Clark
Used - Very Good
Paperback
HarperCollins Publishers
1995-09-25
256
000638465X
9780006384656
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.