Name: Small Business Marketing Strategies All-in-One For Dummies By U.S. Chamber of Commerce
SKU: 9781119236917
Price: 31.99 AUD
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Small Business Marketing Strategies All-in-One For Dummies Summary

Small Business Marketing Strategies All-in-One For Dummies by U.S. Chamber of Commerce

6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside...* Setting Up Your Marketing Foundation * Getting Started with Your Campaign * Content Is King: Content Marketing * Using Social Media * Incorporating Traditional Marketing * Measuring Results

About U.S. Chamber of Commerce

The U.S. Chamber of Commerce is the world's largest business organization representing the interests of more than 3 million businesses of all sizes, sectors, and regions. Join Small Business Nation today, at uschamber.com/joinsbn.

Introduction 1 Book 1: Setting Up Your Marketing Foundation 5 CHAPTER 1: Framing the Marketing Process 7 CHAPTER 2: Defining Your Customers 17 CHAPTER 3: Sizing Up the Market 49 CHAPTER 4: Setting Your Goals 61 Book 2: Getting Started with Your Campaign 73 CHAPTER 1: Tech Tools to Have 75 CHAPTER 2: Making the Business Case for Social Media 105 CHAPTER 3: Plotting a Social Media Marketing Strategy 131 CHAPTER 4: Managing Your Cybersocial Campaign 157 CHAPTER 5: Leveraging Search Engine Optimization (SEO) for Social Media 179 Book 3: Content Is King: Content Marketing 235 CHAPTER 1: Growing Your Brand with Content 237 CHAPTER 2: Creating a Content Marketing Strategy 259 CHAPTER 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277 Book 4: Using Social Media 301 CHAPTER 1: Marketing and Communicating with Twitter 303 CHAPTER 2: Building a Following and Running a Facebook Marketing Campaign 325 CHAPTER 3: It s All in Your Image: Instagram and Pinterest 349 CHAPTER 4: Marketing Yourself and Your Business with LinkedIn 373 CHAPTER 5: Being Prepared for What s Next 389 Book 5: Incorporating Traditional Marketing 415 CHAPTER 1: Creating Marketing Communications 417 CHAPTER 2: Generating and Placing Print and Outdoor Ads 435 CHAPTER 3: Broadcasting Your Message 455 CHAPTER 4: Snail-Mailing and Emailing Your Customers Directly 469 CHAPTER 5: Looking At Brochures, Promotions, Trade Shows, and More 487 FOR SCREEN VIEWING IN BPA ONLY Book 6: Measuring Results 505 CHAPTER 1: Delving into Data 507 CHAPTER 2: Comparing Metrics from Different Marketing Techniques 523 CHAPTER 3: Making Decisions by the Numbers 545 Index 559

Additional information

Sku

GOR011187714

ISBN 13

9781119236917

ISBN 10

1119236916

Title

Small Business Marketing Strategies All-in-One For Dummies by U.S. Chamber of Commerce

Author

U.S. Chamber of Commerce

Condition

Used - Good

Binding type

Paperback

Publisher

John Wiley & Sons Inc

Year published

20160610

Number of pages

608

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Small Business Marketing Strategies All-in-One For Dummies U.S. Chamber of Commerce

Small Business Marketing Strategies All-in-One For Dummies by U.S. Chamber of Commerce

Small Business Marketing Strategies All-in-One For Dummies Summary

Small Business Marketing Strategies All-in-One For Dummies by U.S. Chamber of Commerce

About U.S. Chamber of Commerce

Table of Contents

Additional information

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