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Open for Business! How to Write Letters that Get Results By Courtney Ferguson

Open for Business! How to Write Letters that Get Results
by Courtney Ferguson

A step-by-step guide which encourages business readers to become more confident, effective writers. It looks at how to get started, how to overcome writers block, how to write a five minute outline, how to build up a rapport, how to promise and deliver, and how to get a "yes" result.

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Open for Business! How to Write Letters that Get Results Summary


Sales letters are a powerful marketing tool. Yet many top sales people can't write good ones. What does it take to make their powers of persuasion come alive on paper or in e-mails? Award-winning copywriter and lecturer Courtney Ferguson has the answers in this lively new book. With over 40 real-life examples - including many "before" and "after" versions - you'll learn how to make your sales letters razor sharp. You'll also learn how to build a copy platform, build rapport with prospects, and get rid of writer's block. Other chapters cover how to apply for a job and how to write and reply to letters of complaint. With a special chapter on e-mail etiquette and a foreword by Direct Marketing Expert Drayton Bird, "Open For Business: How to Write Letters That get Results" can make you a convincing, more confident writer.

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Additional information

GOR001680337
Open for Business! How to Write Letters that Get Results
Courtney Ferguson
Very Good
Paperback
McGraw-Hill Education - Europe
2001-03-01
220
0077097696
9780077097691
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.