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The Strategy Game: An Interactive Business Game Where You Make or Break the Company By Craig R. Hickman

The Strategy Game: An Interactive Business Game Where You Make or Break the Company
by Craig R. Hickman

This work on business strategy centres asks the reader to revitalize the fictional company MedTech within five years. The reader is challenged to hammer out the sequence of choices that a chief executive would make over a five-year period. There are 33 different endings, from triumph to disaster.
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The Strategy Game: An Interactive Business Game Where You Make or Break the Company Summary


This work on business strategy centres around the task given to the reader to revitalize MedTech, a troubled $150 million company, within five years. The reader is challenged, chapter by chapter, to hammer out the tough sequence of choices that a chief executive must make. The fictional result is the life or death of MedTech; the real-world result is an interactive business adventure that turns managers and employees at all levels into better strategists and decision-makers. The fun of the game lies in its "what if" approach, with each option branching into a myriad of instructive paths. For example, at the end of Chapter One, readers must make their first critical decision: should MedTech focus on developing new products or should it spend more to market and sell existing products? The company's key managers are bitterly divided in their opinions, but like real CEOs, the reader must decide - and face new consequences that demand further analysis and action. In the end, there are 33 different endings ranging from triumph to disaster. Readers can "play" the book again and again to explore the outcomes of different strategic choices. On one level, "The Strategy Game" is a suspenseful thriller with the reader as the main character. On another level, it teaches fundamental and sophisticated truths about business - from competitors' moves and industry changes to leading-edge practices and management styles, to customer demands and product breakthroughs.

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Additional information

Sku
GOR001728851
Title
The Strategy Game: An Interactive Business Game Where You Make or Break the Company
Author
Craig R. Hickman
Condition
Very Good
Binding type
Paperback
Publisher
McGraw-Hill Education - Europe
Year published
1994-08-22
Number of pages
260
ISBN 10
0070287252
ISBN 13
9780070287259
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.