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Making Them Believe By Dan S. Kennedy

Making Them Believe by Dan S. Kennedy

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Making Them Believe Summary

Making Them Believe: How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions by Dan S. Kennedy

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU'D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you!

IN THIS BOOK---DISCOVER...
* Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question!
* Two kinds of CLARITY essential for marketing success---missing from most businesses
* THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition
* The 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to
* A most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily made!
* The Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection
* The Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you
INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising.
PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar , Dave Thomas (Wendy's), and Avatar.

About Dan S. Kennedy

Dan S. Kennedy is a multi-millionaire serial entrepreneur; direct marketing consultant, strategic advisor and direct-response copywriter; and author of 14 business books including the popular No B.S. series (www.NoBSBooks.com). Chip Kessler is an entrepreneur and consultant specializing in health care industries, and is married to a cousin of Dr. John Brinkley.

Table of Contents

Introduction by Dan S. Kennedy:
Foreword #1 by James Brinkley
Foreword #2 by Deborah Brinkley Kessler
Preface by Chip Kessler
Abbreviated History of Dr. John Brinkley
21 Principles of John R. Brinkley Marketing
Ch. 1: No Substitute For Authority
Ch. 2: In Search of MAXIMUM Authority
Ch. 3: Turning Ideas Into Action
Ch. 4: Fire. Aim.
Ch. 5: The Whole of the Sum
Ch. 6: In The Business Of Being
Ch. 7: Offering a Cure
Ch. 8: Choose to Sell What People Want
Ch. 9: There's Nothing You Can't Get, IF...
Ch. 10: An End to Selling 'Stuff'
Ch. 11: Media, NOT Manual Labor
Ch. 12: Why Not YOU?
Ch. 13: Set The Stage for Success
Ch. 14: Sale Delayed, Sale More Easily Made
Ch. 15: Do You Have 'What It Takes'?
Ch. 16: John Brinkley's GREATEST Secret
Ch. 17: Others Singing Your Praises
Ch. 18: EXTREME Measures
Ch. 19: The Power of Audacity
Ch. 20: The Sources of Power
Ch. 21: Price Elasticity Prescription
Ch. 22: What Others Cannot Have
Ch. 23: Know Thy Customer. He's Probably...
Ch. 24: Look! Up in the sky! It's...
Ch. 25: Larger Than Life---And Then Some
Ch. 26: The Power of TIME and PLACE
Ch. 27: YOUR Place, YOUR Time
Ch. 28: Lemonade From Lemons
Ch. 29: What WILL You DO?---To Succeed?
Ch. 30: Put Your Dukes Up
Ch. 31: Maximum-Strength Positioning
Ch. 32: Who Are You? What Do You Stand For?
Ch. 33: Re-Invention on a Grand Scale
Ch. 34: Two Judges
Ch. 35: Dogged Pursuit
Ch. 36: SYSTEM For Success
Bonus 1: Meet Samuel Griffith Brinkley
Bonus 2: Dr. John Brinkley ON THE RADIO

Additional information

GOR011504136
9780982379387
0982379382
Making Them Believe: How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions by Dan S. Kennedy
Used - Good
Paperback
Morgan James Publishing llc
20100520
304
null null null null null null null null null null
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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