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The Smart Marketing Book By Dan White

The Smart Marketing Book by Dan White

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$21,09
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Summary

Implementing sustainable and successful strategies that can transform your business and brand a masterpiece on the world stage.

The Smart Marketing Book Summary

The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies by Dan White

In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.

About Dan White

Dan White is a marketing connoisseur, established thought leader and independent brand consultant. He carries a 25-year career as CMO and methodology specialist within the Insights division of Kantar.

Additional information

NPB9781912555765
9781912555765
191255576X
The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies by Dan White
New
Hardback
LID Publishing
2020-09-10
184
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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