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Dan Janal's Guide to Marketing on the Internet By Daniel S. Janal

Dan Janal's Guide to Marketing on the Internet
by Daniel S. Janal

In Stock
$11.49
+10% GST
This guide has been designed to help professional marketers, sales managers and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, to establishing measures for Internet investment.
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Dan Janal's Guide to Marketing on the Internet Summary


Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life by Daniel S. Janal

This guide has been designed to help professional marketers, sales managers and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support centre, and effectively and ethically writing and sending publicity material. It also features examples from companies around the world who are profiting from their online marketing and sales efforts, and breaking new ground in business-to-business.

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About Daniel S. Janal


DANIEL S. JANAL is the founder and President of Janal Communications, an online marketing and PR agency. He has taught courses on Internet marketing at the University of California at Berkeley and Stanford University, and he is a frequent guest lecturer at industry conferences. His other books include Business Speak, Risky Business, and 101 Successful Businesses You Can Start on the Internet. He can be reached at dan@janal.com or www.janal.com.

Table of Contents


ONLINE MARKETING STRATEGY; Integrating the Internet into Your Marketing Mix; New Paradigms of Online Marketing; Constructing the Online Marketing Business Plan; Corporate Policies for Web Site Content; ONLINE SELLING; Creating Your Marketing Message: Writing Interactive Ad Copy; Designing Your Web Site to Increase Sales; Strategic and Operational Issues for Online Selling; Selling Consumer Products and Services Online; Business-to-Business Selling Online; International Marketing Online; PROMOTING YOUR WEB SITE; Promoting Your Web Site with Search Engines; Promoting Your Web Site with Publicity, Advertising, and Promotions; Measuring Return on Investment; CREATING CUSTOMERS FOR LIFE WITH ONE-TO-ONE MARKETING PROGRAMS; Creating Customers for Life with One-to-One Marketing Programs; Building Relationships with E-mail and Private Mailing Lists; Building Relationships with Newsgroups; Building a Community; Public Relations Strategies for Your Communities; Market Research and Online Focus Groups; Customer Service and Support Online; ONLINE MARKETING TOOLS; Competitive Research Online; Online Resources That Make You a More Effective Marketer; Creating Effective Banner Ads; Buying and Selling Banner Ads; ONLINE MEDIA RELATIONS; Interactive Media Relations; Writing and Distributing Interactive Publicity Materials Online; Building Relationships with Reporters; Crisis Communications; Janal Communications Seminars, Consulting; Glossary; Index.

Additional information

GOR001995482
Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life by Daniel S. Janal
Daniel S. Janal
Used - Very Good
Paperback
John Wiley and Sons Ltd
2000-01-11
408
0471349763
9780471349761
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.