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Step by Step Competitive Strategy By Dave Francis

Step by Step Competitive Strategy

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By leading the reader through a series of steps, Francis explains the various techniques involved in strategic planning, in such areas as competitor analysis, industry trends, market segmentation, mission and system choices.

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Step by Step Competitive Strategy Summary


Step by Step Competitive Strategy by Dave Francis

A winning competitive strategy is rarely a single brilliant idea; rather it is the result of disciplined creative thinking, aligning a variety of approaches for developing competitive advantage. Managers, whatever their level, should be aware of the various elements involved in strategic planning, and this book aims to direct their thinking towards making effective decisions. By leading the reader through a series of steps, Dave Francis explains the various techniques involved in such areas as competitor analysis, industry trends, market segmentation, mission and system choices. Self-assessment exercises provide the reader with a tool box of skills which can be applied in any organization to stimulate an effective business review and develop strategies for success.

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Additional information

GOR003297197
Step by Step Competitive Strategy by Dave Francis
Dave Francis
Self Development for Managers
Used - Very Good
Paperback
Cengage Learning EMEA
1994-06-30
176
0415086981
9780415086981
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.