Franchises are one of the fastest growing segments of small businesses in the UK. This guide offers advice to would-be entrepreneurs ranging from choosing the right franchise to buying, managing and expanding a franchise business, preparing business plans, location, advertising and cash flow.
You may think you know something about franchising because you probably shop and eat at franchised locations every day. But over the years, myths have developed about franchising, its rate of success, and its ease of entry. Managing or growing a franchise system can be tricky, but if you have the knowledge and motivation you can make it work. With Franchising For Dummies, the late Dave Thomas founder of Wendy's and a franchising legend will show you how to make franchising work for you. Whether you're a novice or an expert in the business of franchising, Franchising For Dummies is the perfect book for you. If you're a prospective franchisee, you can find out what to look for in a great franchisor. If you're an existing franchisee, you can take a peek at what great franchisors are providing their franchisees. This easy-to-understand guide is also for you if: * You're a business owner trying to determine whether franchising is the right growth strategy for your company * You're an experienced franchisor looking to pick up new tricks on how to improve your franchise system From finding the right franchisor to setting up a smooth-running operation, Franchising For Dummies walks you through the sometimes bewildering choices of franchising, and clearly shows you step-by-step- how to succeed. You'll also discover how to: * Understand the latest legal issues * Find an ideal location * Manage daily operations * Attract and keep customers * Hire, fire, and train staff * Work with your franchisor and fellow franchisees * Expand your franchise * Franchise your own small business No matter what aspect of franchising interests you, you must still be familiar with the process of evaluating, buying, running, and selling a franchise. Franchising For Dummies will help you deal with these key elements and show you how to make the most of your investment of time and money in this area.
Dave Thomas is founder and CEO of Wendy's International. Michael Seid runs a franchise consulting business. Elizabeth J. Gatewood, Ph.D., the director of the Johnson Center for Entrepreneurship and Innovation at Indiana University, provided a technical review.
Table of Contents
Introduction. PART I: Just the Facts: Franchising Basics. Chapter 1: Understanding How Franchising Works. Chapter 2: Exploring Franchise Opportunities: There's More to Franchising Than Restaurants. Chapter 3: Looking Within: Are You Cut Out to Be a Franchisee? Chapter 4: Making the Choice: Deciding Which Business Is Right for You. Chapter 5: Raising Capital: Wowing, Wrangling, and Winning. Chapter 6: Signing on the Dotted Line: Legal Issues. PART II: The Start-Up: Establishing Your Franchise. Chapter 7: Training and Other Services. Chapter 8: Establishing a Site: Location, Location, Location. Chapter 9: Getting the Goods: Merchandise and Supplies. PART III: A Well-Oiled Machine: Operating Your Franchise. Chapter 10: Working with Your Franchisor and Fellow Franchisees. Chapter 11: Attracting and Keeping Customers. Chapter 12: Hiring, Firing, Training, and Other Staffing Decisions. PART IV: Times Change: Deciding What to Do Next. Chapter 13: Acquiring Other Franchises. Chapter 14: Acquiring Other Brands. Chapter 15: The End Has Come. PART V: But I Want to Be a Franchisor! Chapter 16: From Small Business to Franchisor. Chapter 17: Building the Network: Expanding Wisely. PART VI: The Part of Tens. Chapter 18: Ten Keys to Franchise Success. Chapter 19: Ten Questions to Ask Yourself Before You Buy a Franchise. Appendix A: Making the Franchise Decision. Appendix B: Common Franchise Terms. Index. Book Registration Information.
Franchising For Dummies by Dave Thomas
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John Wiley & Sons Inc
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