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Brand Leadership David A. Aaker

Brand Leadership By David A. Aaker

Brand Leadership by David A. Aaker


$22.49
Condition - Very Good
Only 2 left

Summary

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.

Brand Leadership Summary

Brand Leadership by David A. Aaker

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Additional information

GOR001706614
9780684839240
0684839245
Brand Leadership by David A. Aaker
Used - Very Good
Hardback
Simon & Schuster Ltd
20000322
351
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Brand Leadership