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Creating Signature Stories David Aaker

Creating Signature Stories By David Aaker

Creating Signature Stories by David Aaker


$23.99
Condition - Very Good
Only 1 left

Summary

Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.

Creating Signature Stories Summary

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories-intriguing, authentic, and involving narratives-apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

About David Aaker

David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.

Additional information

GOR009202261
9781683506119
1683506111
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker
Used - Very Good
Paperback
Morgan James Publishing llc
20180322
190
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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