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The ebay Phenomenon By David Bunnell

The ebay Phenomenon
by David Bunnell

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The eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO Meg Whitman, Richard Brandt reveals the philosophies and inner workings of this emerging digital giant.
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The ebay Phenomenon Summary


The ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company by David Bunnell

The buzz about The ebay Phenomenon "David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!" -David Siegel, author, Futurize Your Enterprise "Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative." -Eric Nee, Senior Writer, Fortune

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The ebay Phenomenon Reviews


"A good yarn for those who like to read about clever business types."(Freelance Informer, 26th January 2001) "The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001)

About David Bunnell


DAVID BUNNELL is CEO and Editor of Upside Media and a member of their Board of Directors. Leveraging off its flagship magazine, Upside has created a number of products in different media, including the Internet, books, conferences, and television. Prior to joining Upside, Bunnell founded PC Magazine and PC World. He is also the author of Making the Cisco Connection (Wiley). RICHARD LUECKE is an experienced writer and editor who has contributed to several successful business books.

Table of Contents


The eBay Phenomenon. Pierre Omidyar Starts a Company. The eBay Nation. eBay's Business Model. Inside eBay. Strategic Evolution. Contraband, Blackouts, and Weird Stuff. Competing for the Future. Wither eBay.

Additional information

GOR001741563
The ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company by David Bunnell
David Bunnell
Used - Very Good
Hardback
John Wiley & Sons Inc
2000-09-25
224
0471384909
9780471384908
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.