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The British General Election of 1987 By David Butler

The British General Election of 1987
by David Butler

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The 1987 election, which returned Mrs Thatcher for a record-breaking third term, was notable for a new level of campaigning professionalism.
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The British General Election of 1987 Summary


The British General Election of 1987 by David Butler

The 1987 election, which returned Mrs Thatcher for a record-breaking third term, was notable for a new level of campaigning professionalism. This book, the thirteenth in a series that has covered every election since the Second World War, examines in detail the nature of the Conservative victory, with its roots in recent history and social changes, but depending to the end on argument and presentation. The authors explore the way in which the party system adapted itself to and blunted the renewed Alliance challenge; the way in which the Labour party picked itself up from the disaster of 1983 to put on a brilliant but ultimately unsuccessful campaign; and the way in which Mrs Thatcher steered herself and her party back onto a winning course after the Westland disaster. The book describes how the Labour party adopted a modern communications strategy to promote Mr Kinnock and it examines the secret battle for control of the Conservative campaign between different groups and advertising agencies. The authors have been given exceptional access to persons and papers.

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Table of Contents


Figures - Illustrations - Tables - 1983-1987 - Background - Conservatives - Labour - Alliance - THE ELECTION NATIONALLY - Campaign - Polls - Broadcasting; M.Harrison - Press; M.Harrop - THE ELECTION LOCALLY - Candidates; B.Criddle - Constituencies - THE ASSESSMENT - Retrospect - Conclusion - APPENDIX: Statistics, Analysis; J.Curtice & M.Steed - Bibliography - Index

Additional information

GOR003020154
The British General Election of 1987 by David Butler
David Butler
Used - Very Good
Paperback
Palgrave Macmillan
1988-03-15
379
0333467930
9780333467930
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.