This fifth edition of a bestselling textbook has been completely rewritten to include new examples and data focusing on technology, the use of qualitative and quantitative methods together, and the importance of data analysis within sociology.
This work provides advice on how to plan, conduct and analyze social surveys. It emphasizes the links between theory and research, the logic and interpretation of statistics, and the practices of social research. The fifth edition includes a new chapter on ethics and a glossary. It assumes no background in statistical analysis, and gives readers the tools they need to come to grips with this often confusing field.
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Part 1 The scope of survey research: the nature of surveys; theory and social research; formulating and clarifying research questions. Part 2 Collecting data: developing indicators for concepts; finding a sample; constructing questionnaires; administering questionnaires. Part 3 Analyzing data: overview of analysis; univariate analysis; bivariate analysis - crosstabulations; bivariate analysis - alternative methods; elaborating bivariate relationships; multivariate analysis. Part 4 The process of analysis: coding; building scales; initial analysis; moving beyond initial analysis; putting it into practice - a research example; ethics in survey research; the potential surveys.
Surveys In Social Research by David De Vaus
David De Vaus
Social Research Today
Used - Very Good
Taylor & Francis Ltd
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