Designed to help the novice understand the complex concepts and terms used in the world of business, this guide covers five areas: accounting, banking, finance, marketing and management. It contains entries on such topics as balanced budget, capital, deflation and mutual funds.
Designed for the non-specialist, students and general readers, this encyclopedia will help any novice understand the complex and sometimes confusing concepts and terms that are used in the world of business. Five general areas of business are covered: accounting, banking, finance, marketing, and management. Encyclopedia of American Business contains entries on topics such as annual report, balanced budget, capital, deflation, exchange rate, joint ventures, marketing concept, mutual funds, profit sharing, and zero-sum game.
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..".outstanding index...This encyclopedia presents up-to-date, solid, easy-to-understand information. High-school and college students as well as interested laypersons will find this title useful to expand their knowledge of the business world and business lexicon, Public libraries as well as academic general collections will want to add it to their collections."
Encyclopedia of American Business by David Folsom
Used - Very Good
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