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I'd Like the World to Buy a Coke By David Greising

I'd Like the World to Buy a Coke
by David Greising

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Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it. The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history.
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I'd Like the World to Buy a Coke Summary


I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta by David Greising

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

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I'd Like the World to Buy a Coke Reviews


"Roberto C. Goizueta left a legacy that extends far beyond Coca-Cola. He's the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become a marketing juggernaut"-The Wall Street Journal (October 20, 1997)

Table of Contents


Cuba, Castro, and Coke. Flight to the Top. "The Spanish Inquisition." A Break from the Past: Diet Coke and Columbia Pictures. "Give Me Back My Coke!". Changing the Script: The Bottler Spinoff and Escape from Hollywood. Coca-Colonization. "Always" a Great Shootout. The Big Brand Machine. The Games Roberto Played. "It's Coca-Cola Heaven". Epilogue: The Song at Church. Notes. Index.

Additional information

GOR002797192
I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta by David Greising
David Greising
Used - Very Good
Paperback
John Wiley and Sons Ltd
1999-06-08
334
0471345946
9780471345947
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.