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Business in Context By David Needle

Business in Context by David Needle

Condition - Very Good
$22.49
Only 3 left

Summary

Provides an introduction to business functions, issues and activities and to the way they interact with their environment. It is the core text for the "Business In Context Series" which serves as a stand-alone introduction to business studies. An ELBS/LPBB edition is available.

Business in Context Summary

Business in Context: An Introduction to Business and Its Environment by David Needle

The second edition of this text provides an introduction to business functions, issues and activities and to the way they interact with their environment. It is the core text for the "Business In Context Series" which serves as a stand-alone introduction to business studies as well as a description and analysis of the common business model on which all books in the series are based. The model provides a framework for coherent analysis, the interplay and relationships within business and its environment, and is reinforced with many up-to-date topical examples. This book should be of interest to all introductory business and management courses.

Table of Contents

The concept of business in context; The environment and business; The organizational aspects of business; Management strategy; Innovation; Operations; Marketing; Personnel; Finance and accounting; Conclusions.

Additional information

GOR002900295
9780412484100
0412484102
Business in Context: An Introduction to Business and Its Environment by David Needle
Used - Very Good
Paperback
Cengage Learning EMEA
1994-06-30
326
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Business in Context