An introduction to the key activities of business placed within a managerial, organizational and environmental context, this edition places increased emphasis on globalization and the effect of technology on business.
Business in Context 4e provides an introduction to the business environment and the key functions of business placed within a managerial, organizational and environmental context. Offering a dynamic and contemporary global perspective on business, key issues are debated and supported by practical cases from well-known international companies. The latest edition of David Needle's best-selling functional business environment text has been thoroughly revised and rewritten, with expanded coverage of management, new chapters on globalization and ethics, new cases, improved pedagogy and text design, and increased web support for the lecturer and student.
1. The Concept of Business in Context. 2. Globalization. 3. The Environment and Business: Economy, State, Technology and Labour 4. Cultural Influences and Business 5. Organizational Aspects of Business. 6. Management and Leadership. 7. Management Strategy. 8. Business Ethics and Coroprate Social Responsibility. 9. Innovation. 10. Operations. 11. Marketing. 12. Human Resource Management. 13. Finance and Accounting.
Business in Context by David Needle
Used - Very Good
Cengage Learning EMEA
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