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Television, Childhood, and the Home By David Oswell (Lecturer in Sociology, Goldsmiths College, University of London)

Television, Childhood, and the Home

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This book, the first academic study of its kind, uncovers a history of the child television audience. Looking in detail at children's television and its audience in Britain in the 1940s, 1950s, and 1960s, the book shows how an audience literally came into being, how it was given substance, and how it became the site of intervention.

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Television, Childhood, and the Home Summary


Television, Childhood, and the Home: A History of the Making of the Child Television Audience in Britain by David Oswell (Lecturer in Sociology, Goldsmiths College, University of London)

Television audiences, as with other media audiences, are virtual entities. They have an existence, not immediately visible, but one that drives research, investment in programmes, public concern, and government policy. More than any other audience, the child television audience has generated more debate, anxiety, and action. What harm does television do children? Should parents restrict their children's viewing? Is children's television becoming too commercialized? How can we make programmes for very young children? This book, the first academic study of its kind, uncovers a history of the child television audience. Looking in detail at children's television and its audience in Britain in the 1940s, 1950s, and 1960s, the book shows how an audience literally came into being, how it was given substance, and how it became the site of intervention. Skilfully written and painstakingly researched, Television, Childhood, and Historical Reception is a history of an audience-in-the-making.

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About David Oswell (Lecturer in Sociology, Goldsmiths College, University of London)


David Oswell is Lecturer in Lecturer in Sociology, Goldsmiths College, University of London

Table of Contents


1. Introduction ; 2. The Early Years: Ethics and the Public Good ; 3. Children's Television: Participation, Commensurability, and Differentiation ; 4. Geographies of Viewing and the Reconstruction of the Modern Home ; 5. Expert Discourses and the Governance of Audiences ; 6. Children's Television Grows Up: The Good, the Bad, and the Ugly ; 7. Postscript: Production, Markets, and Expertise ; Bibliography ; Index

Additional information

GOR004843685
Television, Childhood, and the Home: A History of the Making of the Child Television Audience in Britain by David Oswell (Lecturer in Sociology, Goldsmiths College, University of London)
David Oswell (Lecturer in Sociology, Goldsmiths College, University of London)
Oxford Television Studies
Used - Very Good
Hardback
Oxford University Press
2002-07-01
190
0198742606
9780198742609
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.