The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature:
A greater emphasis on what innovation involves.
A new chapter on Value Capture.
Expanded coverage on Services and Process Innovations.
Two new chapters covering Global and Green trends in innovation.
8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
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David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.
Table of Contents
PART 1: What Is Innovation? 1Introduction 2Types of innovation 3Theories of innovation PART 2: What Does Innovation Involve? 4Sources of innovation 5The process of innovation 6Value capture 7Intellectual property rights PART 3: How Do You Manage Innovation? 8Innovation strategy 9Technological entrepreneurs 10Funding innovation 11Managing innovation PART 4: Developments in Innovation 12Innovation offshoring 13Green innovation 14National innovation systems References Resources Index
Exploring Innovation by David Smith
Used - Like New
McGraw-Hill Education - Europe
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins.