Published to coincide with the 10th anniversary of the flotation of Amstrad, this book tells of Alan Sugar's rise from selling car aerials from the back of a van in the East End at 21, to become, according to Rupert Murdoch, probably Britain's greatest entrepreneur and one of the richest men in Britain. This book has been written with the full co-operation of Alan Sugar, and aims to provide an objective, informative view of this successful businessman. The book also looks ahead to Amstrad's future in the European marketplace of the 1990s and Alan Sugar's drive to establish the company worldwide.