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Business the Richard Branson Way By Des Dearlove

Business the Richard Branson Way

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In the modern world of business, Richard Branson stands alone. In an era dominated by strategists, he is an opportunist. This book reveals not only the secrets of Bransons' remarkable success, but also draws out universal lessons and identifies strategies that can be applied to any business or career.

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Business the Richard Branson Way Summary


Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder Business the Richard Branson Way by Des Dearlove

Now brought completely up-to-date for this new edition, "Business The Richard Branson Way", not only reveals the secrets of Bransons' remarkable success, but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, "Business the Richard Branson Way" reveals the secrets of a business superstar.

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About Des Dearlove


DES DEARLOVE is co--founder of the media content, concepts, and consulting firm, Suntop Media. He writes regularly for the London Times, the American Management Review, and Human Resources. He is the author of a number of books on management best practice, including The Ultimate Book of Business Thinking, Architects of the Revolution and Business the Bill Gates Way.

Table of Contents


Acknowledgments. Richard Branson Revisited. The Life and Times of Richard Branson. Pick on Someone Bigger Than You. Do the Hippy, Hippy Shake. Haggle: Everything's Negotiable. Make Work Fun. Do Right by Your Brand. Smile for the Cameras. Don't Lead Sheep, Herd Cats. Faster Than a Speeding Bullet. Size Does Matter. Never Lose the Common Touch.How to Build a Brand the Branson Way.Last Word.Index.

Additional information

GOR001596685
Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder Business the Richard Branson Way by Des Dearlove
Des Dearlove
Big Shots S.
Used - Very Good
Paperback
John Wiley and Sons Ltd
2002-02-26
192
1841121495
9781841121499
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.