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Marketing Dhruv Grewal

Marketing By Dhruv Grewal

Marketing by Dhruv Grewal


$153.99
Condition - New
10 in stock

Marketing Summary

Marketing by Dhruv Grewal

Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.

The eighth edition represents the authors' most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors.

Accompanied by McGraw Hill Connect (R) with SmartBook (R) 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.



About Dhruv Grewal

Dhruv Grewal received a Ph.D. from Virginia Tech and is the Toyota Chair in Commerce and Electronic Business and professor of marketing at Babson College. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies. Dr. Grewal was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and was listed in the World's Most Influential Scientific Minds by Thomson Reuters in 2014. He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Dr. Grewal is a recipient of the 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; and 1998 Executive MBA Teaching Excellence Award. He has taught executive seminars and joined in research with numerous firms, including IRI, TJX, Radio Shack, Monsanto, McKinsey, and Motorola. Michael Levy received an undergraduate and M.S. degrees in business administration from the University of Colorado at Boulder and a Ph.D. in business administration from Ohio State University. He is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and CEO of RetailProf LLC. Dr. Levy received the inaugural ACRA Academic Lifetime Achievement Award; the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group; the Babson Faculty Scholarship Award; and the Distinguished Service Award, Journal of Retailing. Marketing Educator rated him one of the best researchers in marketing. Dr. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. He has performed research projects with major retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyns, Neiman Marcus, ProfitLogic, and Zale Corp.

Table of Contents

CHAPTER 1: OVERVIEW OF MARKETING
CHAPTER 2: DEVELOPING MARKETING STRATEGIES AND A MARKETING PLAN
CHAPTER 3: DIGITAL MARKETING: ONLINE, SOCIAL, AND MOBILE
CHAPTER 4: CONSCIOUS MARKETING, CORPORATE SOCIAL RESPONSIBILITY, AND ETHICS
CHAPTER 5: ANALYZING THE MARKETING ENVIRONMENT
CHAPTER 6: CONSUMER BEHAVIOR
CHAPTER 7: BUSINESS-TO-BUSINESS MARKETING
CHAPTER 8: GLOBAL MARKETING
CHAPTER 9: SEGMENTATION, TARGETING, AND POSITIONING
CHAPTER 10: MARKETING RESEARCH AND ANALYTICS
CHAPTER 11: PRODUCT, BRANDING, AND PACKAGING DECISIONS
CHAPTER 12: DEVELOPING NEW PRODUCTS
CHAPTER 13: SERVICES: THE INTANGIBLE PRODUCT
CHAPTER 14: PRICING CONCEPTS FOR CAPTURING VALUE
CHAPTER 15: STRATEGIC PRICING METHODS AND TACTICS
CHAPTER 16: SUPPLY CHAIN AND CHANNEL MANAGEMENT
CHAPTER 17: RETAILING AND OMNICHANNEL MARKETING
CHAPTER 18: INTEGRATED MARKETING COMMUNICATIONS
CHAPTER 19: ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS
CHAPTER 20: PERSONAL SELLING AND SALES MANAGEMENT

Additional information

NGR9781260597592
9781260597592
1260597598
Marketing by Dhruv Grewal
New
Paperback
McGraw-Hill Education
2021-03-29
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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