Startup Navigator is a comprehensive, practical guide that will help entrepreneurs to manoeuvre through each step of the exciting but treacherous path of business venturing. It is illustrated with real-world examples, insights, and case studies of entrepreneurs who tell inspiring, attainable stories. If you are thinking of starting up a business, I recommend that you read this book and engage with its worksheets and online resources to be better prepared for your entrepreneurial journey. - Leonie Baldacchino, University of Malta * Leonie Baldacchino, University of Malta *
Finally, a complete guide for startup entrepreneurs - from ideation all to the way to scale-up. The book has the most comprehensive collection of useful tools and frameworks. From JTBD to OKRs - the authors have done an exceptional job in pulling all the entrepreneurship frameworks together into a coherent book. This is a must-have book for entrepreneurs and a guide for entrepreneurship educators. - Virginia Cha, INSEAD, Singapore A must-read practical guide for those embarking on their entrepreneurial journey. Read this book and learn from one of the best. * Zeineb Djebali, Senior Teaching Fellow in Entrepreneurship, Surrey Business School, University of Surrey, UK *
Startup Navigator offers a fresh new perspective on learning about entrepreneurship. It combines a range of tools that recognise and guide the reader through many of the stages of an entrepreneurial lifecycle. It is a valuable addition to the suite of existing tools in the startup space, be it for students, practitioners, educators or other supporters. * Camilo Potocnjak-Oxman, Australian National University *
Startup and Stayup with Startup Navigator! A stellar roadmap rooted in evidence for anyone eyeing a systematic approach towards entrepreneurial practice. * Dr. Mohammad Saud Khan, Senior Lecturer (Associate Professor), Strategic Innovation and Entrepreneurship, Victoria University of Wellington, New Zealand *
An interesting and insightful read; a lovely startup resource for both nascent and experienced entrepreneurs. The process is neatly packaged into meaningful sessions of profiling, prototyping, sourcing and scaling, coupled with experiential learning in the form of summaries, cases and navigation tools. - Alex Maritz, Professor of Entrepreneurship, La Trobe University, Australia An attractive, up-to-date and well-structured book with a strong touch of modernity. The writing style is welcoming and conversational and the book makes a lot of practical sense. I like it, I will use it and I will recommend it! * Nils Nilsson, former dean, Linnaeus University, Sweden *
An interesting and insightful read; a lovely startup resource for both nascent and experienced entrepreneurs. The process is neatly packaged into meaningful sessions of profiling, prototyping, sourcing and scaling, coupled with experiential learning in the form of summaries, cases and navigation tools. -- Alex Maritz, Professor of Entrepreneurship, La Trobe University, Australia
