Free Shipping In Australia
Currency:
AUD $ AUD
Communicating Globally: An Integrated Marketing Approach By Don E. Schultz

Communicating Globally: An Integrated Marketing Approach
by Don E. Schultz

Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders.

Only 1 left

Communicating Globally: An Integrated Marketing Approach Summary


Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book answers that need by supplying the knowledge and skills required, from how global integrated marketing communications works to strategic planning and creative execution. It includes discussions on compensation, measuring consumer response, and on the corporate blocks to integration. The authors not only explain the latest marketing communications theories, but also illustrate them with ample examples, vignettes and 5 in-depth case studies (British Telecom, DeBeers, Oral B, Dow Chemicals and Orange plc) making this an ideal text for MBA and post-experience marketing communications courses.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

Additional information

GOR001682806
Communicating Globally: An Integrated Marketing Approach
Don E. Schultz
Used - Very Good
Hardback
Macmillan Education UK
2000-06-06
280
0333921372
9780333921371
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.