As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e--learning. This book shows those companies how to get e--learning implementation right first time. Don Morisson explores and explains the whole implementation continuum -- strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e--learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e--learning market the book provides a practitionera s handbook to both guide the novice and inform the veteran. aeo Focuses on the readera s needs aeo Focuses on the strategic issues of e--learning aeo Informed by key business drivers aeo Supported and endorsed by PWC Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e--learning, consultants