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Business Research Methods with Student DVD By Donald Cooper

Business Research Methods with Student DVD
by Donald R. Cooper

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$20.99
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Includes coverage of business research topics - including the coverage of questionnaire design - backed by solid theory. This book presents and organises topics and applications in a manner that allows students to understand business research topics and functions.
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Business Research Methods with Student DVD Summary


Business Research Methods with Student DVD by Donald R. Cooper

In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in "Business Research Methods". Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

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About Donald R. Cooper


Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.

Table of Contents


Part I: Introduction to Business Research; 1. Research in Business; 2. Ethics in Business Research; 3. Thinking Like a Researcher; 4. The Research Process: An Overview; 5. Clarifying the Research Question through Secondary Data and Exploration; Appendix 5A: Bibliographic Database Searches; Appendix 5B: Advanced Searches; Part II: The Design of Business Research; 6. Research Design: An Overview; 7. Qualitative Research; 8. Observation Studies; 9. Surveys; 10. Experiments; Appendix 10A: Complex Experimental Designs; Appendix 10B: Test Markets; Part III: The Sources and Collection of Data; 11. Measurement; 12. Measurement Scales; 13. Questionnaires and Instruments; Appendix 13A: Crafting Effective Measurement Questions; Appendix 13B: Pretesting Options and Discoveries; 14. Sampling; Appendix 14A: Determining Sample Size; Part IV: Insights from Findings: Analysis and Presentation of Data; 15. Data Preparation and Description; Appendix 15A: Describing Data Statistically; 16. Exploring, Displaying, and Examining Data; 17. Hypothesis Testing; 18. Measures of Association; 19. Multivariate Analysis: An Overview; 20. Presenting Results: Oral and Written Reports Case Abstracts; Appendices: A. Business Research Requests and Proposals (with Sample RFP); B. Focus Group Discussion Guide; C. Nonparametric Significance Tests; D. Selected Statistical Tables; References and Readings; Glossary of Key Terms

Additional information

GOR001868533
Business Research Methods with Student DVD by Donald R. Cooper
Donald R. Cooper
Used - Very Good
Hardback
McGraw-Hill Education - Europe
2008-01-01
768
0071263330
9780071263337
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.