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The Ten Commandments for Business Failure By Donald R. Keough

The Ten Commandments for Business Failure
by Donald R. Keough

The true path to success can't be laid out as a simple step-by-step plan. The same cannot be said of failure, however. Failure is easy. This cautionary bible is suitable for leaders from a hugely admired elder statesman who is sought out for advice by a wide circle of luminaries.

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The Ten Commandments for Business Failure Summary


"After a lifetime in business, I've never been able to develop a set of rules or a step-by-step formula that will guarantee success in anything, much less in a field as dynamic and changing as business. What I can do, however, is talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser." The Ten Commandments for Business Failure is a lighthearted cautionary bible for leaders from a hugely admired elder statesman who is sought out for advice by a wide circle of luminaries. Plenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs to psychologists to preachers, success gurus are everywhere. But none of them can offer any guarantees; the true path to success can't be laid out as a simple step-by-step plan. The same cannot be said of failure, however. Failure is easy. In fact, there are ten serious blunders companies and individuals make over and over again, leading to failure so consistently that the list ought to be written in stone. Don Keough, who has seen and heard a lot in his six decade career, calls them his Ten Commandments for Business Failure. They include such reliable bad advice as Quit Taking Risks, Be Inflexible, Assume Infallibility, Put All Your Faith in Experts, and Be Afraid of the Future.

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Additional information

GOR001582082
The Ten Commandments for Business Failure
Donald R. Keough
Used - Very Good
Paperback
Penguin Books Ltd
2008-07-31
208
0141039221
9780141039220
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.