This guide to the effective use of direct mailing techniques includes advice on the appropriate length and structure of sales letters and describes both how to make letters sound compelling and how to bring your company's benefits to the attention of the reader.
How to Write Sales Letters That Sell Summary
How to Write Sales Letters That Sell by Drayton Bird
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GOR001532350
9780749405212
074940521X
How to Write Sales Letters That Sell by Drayton Bird
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