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Evaluating Health Promotion By Edited by Margaret Thorogood

Evaluating Health Promotion
by Edited by Margaret Thorogood

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$14.49
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Sets the concepts of health promotion and of evaluation in their historical context, and highlights key issues in the evaluation of health promotion interventions. This book is useful for graduate and postgraduate students of health promotion and public health.
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Evaluating Health Promotion Summary


Evaluating Health Promotion: Practice and Methods by Edited by Margaret Thorogood

Health Promotion is a relatively new discipline and there is little in the way of practical help for students and practitioners in choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision-making increase, health promotion cannot ignore the need for accurate, reliable and valid methods to carry out evaluation. This book provides clear descriptions (with plentiful practical examples) of such methods, and the problems that can arise from their implementation. The book sets the concepts of health promotion and of evaluation in their historical context and highlights key issues in the evaluation of health promotion interventions. Both qualitative and quantitative methods that are commonly used are described and the problems and benefits that arise with their use are explained. Experiences in the practical implementation of evaluation are explained, with examples from a variety of different social, economic and cultural contexts. In this second edition new examples including evaluating social marketing and the difficulties of evaluating 'hidden' problems such as intimate partner violence are explored.The book is written in a highly accessible way with a clear lay out and numerous boxes highlighting key points, making it an invaluable resource for all graduate and postgraduate students of health promotion and public health. Practitioners of health promotion will find this book provides a clear practical guide to common methods of evaluation and will help them design and implement appropriate and informative evaluations which help to strengthen the health promotion evidence base. Programme Managers responsible for the implementation of health promotion interventions will find clear examples and guidance to help them evaluate activities.

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Evaluating Health Promotion Reviews


This is a thoughtful, frank and necessarily provocative book, adding considerably to health promotion evaluation capability. RoSPA Occupational Safety & Health Bulletin, Now in its second edition, this 186pp softback is an unusual treasure. Slim and trim in format, it offers a rich harvest of contributions from eighteen highly qualified and experienced health specialists in a wide range of disciplines and variously located in th UK, USA, Kenya, South Africa, Palestine, and the Gambia. ...Frank, provocative discussion and description enable this new edition to pay serious and constructive attention to social marketing, especially regarding HIV/AIDS, condom usage and the difficulties of evaluating 'hidden' problems such as intimate partner violence. This is a thoughtful, frank and necessarily provocative book, adding considerably to health promotion evaluation capability. s This is an excellent primer on evaluating health promotions. The book has many strengths, including numerous examples of evaluations. It also is a delightful and easy read for public health and health promotion students. Doody's Journal

Table of Contents


PART 1: OVERVIEW; 1. Introduction; 2. Historical and policy approaches; PART 2: METHODS OF EVALUATION; 3. Evaluating according to purpose and resources: strengthening the evidence-base incrementally; 5. Evaluating interventions: experimental study designs in health promotion; 6. Applying process evaluation: learning from two research projects; PART 3: EVALUATION IN PRACTICE; 7. Evaluating social marketing interventions; 8. Evaluating sensitive interventions: preventing intimate partner violence; 9. Evaluating community development initiatives in health promotion; 10. Evaluating the ethics of health promotion: acquiring informed consent; 11. Evaluating mass media approaches; 12. Evaluating the dissemination of health promotion research; 13. Conclusions: integrating methods for practice

Additional information

GOR003336073
Evaluating Health Promotion: Practice and Methods by Edited by Margaret Thorogood
Edited by Margaret Thorogood
Used - Very Good
Paperback
Oxford University Press
2004-10-14
186
0198528809
9780198528807
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.