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Cases in Contemporary Strategy Analysis By Edited by Robert Grant

Cases in Contemporary Strategy Analysis
by Edited by Robert Grant

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The cases in this work have been developed to link with the author's strategic management text in terms of requiring the application of concepts, techniques and frameworks outlined in different chapters. The cases are distinguished by the decision issues they present and their international scope.
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Cases in Contemporary Strategy Analysis Summary


Cases in Contemporary Strategy Analysis by Edited by Robert Grant

This second edition of Cases in Contemporary Strategy Analysis represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the difficulties of decision-making. The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well-known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy. Used in conjunction with the best-selling Contemporary Strategy Analysis, Third Edition, or as a stand-alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world. For further information including sample pages please visit: http: //www .blackwellpublishers.co.uk/grant/

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About Edited by Robert Grant


Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of Contemporary Strategy Analysis (4th Edition, Blackwells, 2001)

Kent E. Neupert is Associate Professor in the Department of International Business, Chinese University of Hong Kong.

Table of Contents


Contents. Preface. 1. Coral Divers Resort: Kent E. Neupert and Paul W. Beamish. 2. Laura Ashley Holdings plc: The Crisis of 1998: Robert M. Grant. 3. Daimler Chrysler and the World Automobile Industry: Robert M. Grant. 4. Telecommunications Industry in China: Kent E. Neupert, Clara Chak, Henry Fu, Lui Sai Lung, Alex Ng, Ken Yeung, and Polly Poon. 5. Eastman Kodak: Meeting the Digital Challenge: Scot Duncan, Jean Gibbons, Scott Haenni, Adam Laux, Cynthia Varner, and Robert M. Grant. 6. Organizational Restructuring within the Royal Dutch/Shell Group: Robert M. Grant. 7. Harley Davidson, Inc. , July 1998: Robert M. Grant. 8. Steinway & Sons: Suresh Kotha and Roger Dunbar. 9. Amazon. com: Suresh Kotha and Emer Dooley. 10. Starbucks Corporation (A): Melissa Schilling and Suresh Kotha. 11. Honeywell Inc. and Global Research and Development: Andrew C. Inkpen. 12. DuPont Teflon: China Brand Strategy: Kent E. Neupert. 13. Richard Branson and the Virgin Group of Companies in 1998: Robert M. Grant. 14. Imasco Limited: The Roy Rogers Aquisition: Kent E. Neupert and J. N. Fry. 15. Seagram and MCA: Andrew C. Inkpen. 16. General Electric: The Jack Welch Era, 1981-98: Robert M. Grant. 17. AES Corporation: Rewriting the Rules of Management: Robert M. Grant.

Additional information

GOR002144728
Cases in Contemporary Strategy Analysis by Edited by Robert Grant
Edited by Robert Grant
Used - Very Good
Paperback
John Wiley and Sons Ltd
1999-09-09
408
0631213600
9780631213604
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.